Meiji Cola Up Gummy

Cola Up Gummy is Meiji's answer to a question nobody asked out loud but everybody was clearly thinking, which is what if cola, but you could chew it. The result is a soft, satisfying gummy that captures that distinctive cola flavour with impressive accuracy, right down to the slight fizzy tang that makes each piece feel like a tiny carbonated event happening directly on your tongue. It is a small miracle of flavour engineering and it is extremely difficult to eat just one.

The format is, as always, the enemy of moderation. Individual gummies are small enough to feel inconsequential, which is precisely how the bag empties itself while you are busy doing something else. Cola Up sits in that proud Japanese gummy tradition of taking a familiar flavour and executing it with a precision and quality that puts the original inspiration to shame. You have had cola flavoured sweets before. You have not had them like this. Meiji have been quietly perfecting the gummy since before most people reading this were born, and Cola Up is the kind of product that makes that experience very obvious indeed.