Apollo is one of those snacks that stops people in their tracks the first time they see it. The shape alone deserves recognition. A perfectly formed little cone, pink strawberry chocolate on top graduating into milk chocolate at the base, each one looking like it was designed by someone who understood that food eaten with a smile tastes better. Named after the Apollo space programme and launched in 1969 with the ambition to match, this is a snack that has been charming people for over fifty years and has absolutely no intention of stopping.
The flavour combination is the real achievement. Strawberry and milk chocolate is not a complicated idea, but Meiji execute it with a precision that makes each little cone a genuinely satisfying two-part experience. The fruity sweetness of the strawberry layer meets the creamier, mellower milk chocolate base in a way that feels balanced and complete. The bite-sized format is, as always, the enemy of moderation. Each cone is gone in one or two bites, which the brain immediately classifies as not quite enough, triggering a reach back into the box that will continue uninterrupted until the box is empty or someone intervenes. Nobody ever intervenes. Apollo Strawberry Chocolate is one of Meiji's most beloved products for very good reason, and that reason fits neatly in the palm of your hand.
Delivery
7-10 business days
Origin
Japan
Bite-sized cone-shaped sweets with a strawberry chocolate top and milk chocolate base. Adorable enough to feel like a gift, addictive enough to eat straight from the box alone. The little cone that conquered Japan.
A new favorite!
It was my first time trying these and i couldn't put them down. I will be ordering these again in the not so distant future.
Mark H.
