Meiji Kinoko no Yama

Kinoko no Yama is Takenoko no Sato's mushroom-shaped sibling, and the rivalry between fans of the two is one of Japan's most passionately contested debates. Entire friendships have been tested over which is superior. Office polls have been conducted. Television segments have been dedicated to the question. The mushroom camp will tell you that Kinoko no Yama wins on chocolate volume, with its generous cap delivering a more satisfying cocoa hit per bite. They are not wrong.

The little chocolate mushroom top gives you that slightly higher chocolate to biscuit ratio that makes each piece feel like a small luxury rather than a mere snack. The biscuit stem provides the crunch, the chocolate cap provides the payoff, and your hand provides the mechanical motion of reaching back into the box approximately every four seconds until it is gone. Meiji knew exactly what they were doing when they made these. They have been doing it since 1975. Respect the mushroom.