Meiji White Chocolate Bar

White chocolate gets a bad reputation in some circles. Too sweet, too rich, no real chocolate in it anyway. Those people have not tried the Meiji White. This bar takes the often maligned format and executes it with a restraint and precision that makes you reconsider every negative opinion you have ever held about white chocolate. The flavour is milky and buttery without tipping over into sickly, which is a considerably harder balance to strike than it sounds.

It comes in Meiji's clean, unfussy packaging, looking perfectly innocent on the shelf. Do not be fooled. This bar disappears at exactly the same alarming rate as everything else Meiji makes, because they did not become one of Japan's most beloved chocolate makers by producing things you can put down easily. A sleeper hit in a family of heavy hitters.