Mintia Cold Smash

Mintia looked at Ice & Cool, already one of the most intensely cold mints on the Japanese market, and asked a question that nobody had requested but everybody needed answered. That question was: what if more. The result is Cold Smash, a mint that takes the Ice & Cool formula and applies it with a level of menthol conviction that crosses the line from refreshing into something that can only be described as a personal weather event. The cold hits immediately, spreads with purpose, and lingers with the kind of staying power that makes subsequent attempts to taste food, drink, or anything else a somewhat optimistic endeavour.

The same slim, pocket-sized case returns, looking completely identical to its milder sibling on the outside and containing something considerably less mild on the inside. Opening the case in a quiet environment produces the familiar soft click that signals to everyone nearby that things are about to get noticeably colder in the immediate vicinity. Cold Smash has developed a devoted following among people who found Ice & Cool enjoyable but insufficiently extreme, which turns out to be a larger group of people than anyone anticipated. It is the mint for people who treat breath freshening as a commitment rather than a courtesy. Mintia made Ice & Cool for everyone. They made Cold Smash for people who meant it.