Calbee Potato Chips Consomme W Punch

Someone at Calbee looked at Consomme Punch, one of the most beloved and well-established crisps in Japanese snacking history, and asked what would happen if they simply made it more. The answer is Consomme W Punch, where the W stands for Double, and Double means exactly what it says. The same deep, savory, umami-rich consommé seasoning that made the original a generational classic, now applied with considerably more conviction and absolutely no restraint whatsoever.

The result is a crisp that does not so much arrive as announce itself. The flavour is bolder, richer, and more insistent than the original, coating each thin chip with a seasoning intensity that makes it very clear this is not a snack for the uncommitted. Fans of the original will find this either thrillingly excessive or perfectly calibrated depending on their tolerance for flavour that refuses to apologise for itself. Either way, the bag will be empty. Calbee took their benchmark crisp and asked how much further it could go. Consomme W Punch is the answer, and the answer is significantly, gloriously further.