Kameda Seika has been making rice crackers in Niigata — Japan's rice heartland — since 1957, and few brands understand the medium better. Their Kaki no Tane, a mix of small crescent-shaped chili rice crackers and peanuts, is one of the most debated snacks in Japan: the correct ratio of crackers to peanuts is a genuinely contested topic with strong opinions on all sides. Kameda's broader range covers everything from light, delicate senbei to boldly seasoned crackers, all built on the kind of rice quality that Niigata takes as a point of regional pride.
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